Italian Rosé Makers Meet Fashion and Art in the Heart of Rome

This spring, Rome’s iconic Via Borgognona hosted Rose Rosé 2025, a unique cultural event that brought together fine Italian rosé wines, high fashion, and contemporary art. Set against the backdrop of historic Roman architecture and curated floral installations, the event offered visitors a taste of Italian lifestyle at its most refined.

The featured artist of the event is Claudia Palmira, a New York–born creative director and visual artist based in Rome, and Vice President of the Italian Academy Foundation. Her work was featured in three boutiques—Marina Rinaldi, L’Equilibriste, and Eddy Monetti—transforming each space into a temporary cultural destination.

The week included a panel discussion at the St. Regis Hotel on “Experiential Tourism in the World of Rosé,” where Claudia Palmira joined industry leaders to speak about how artists contribute to the cultural tourism landscape in Italy—offering travelers more than sights, but lasting impressions rooted in creativity and beauty.

Rose Rosé continues to affirm Rome’s role as a living showcase of Italian excellence—where wine, fashion, and art are not separate worlds, but threads in the same cultural tapestry.